Twentieth Century Fox is showing preview footage of the 3D sci-fi adventure at cinemas around the globe on Friday. The audience will include lucky fans who scored free tickets online to what they're calling "Avatar Day."
16 minutes of James Cameron's much anticipated, high-tech follow-up to 1997's 'Titanic' was released earlier this week.
A glimpse at the toys, video game, and 3D poster associated with the film will also be unveiled Friday.
The opportunity to give fans a glimpse of the movie was the brainchild of Cameron himself.
The extended preview will show on 102 screens in America and 342 internationally. According to Fox, a total of 58 countries are participating.
Tickets to the event sold out within 24 hours after being released.
The film follows a former marine who joins an alien army to help defend their planet against a human invasion. The story was written by Cameron, who says it was 14 years in conception, and four years in the making.
"Avatar" features Sigorney Weaver, Michelle Rodriguez, and Giovanni Rabisi and stars newcomer Sam Worthington in the lead role.
Some estimates have pegged the budget for "Avatar" in the 300-million dollar range, but Fox has published a figure closer to 230-million dollars.
Cameron is best known for "Titanic," currently the most profitable film in history at 1.8 billion dollars, but he hasn't been resting on his laurels for the past 12 years. He directed a series of 3D underwater documentaries, like "Aliens of the Deep."
If the film is a box-office success, Cameron said it could move 3-D cinema into the mainstream.
"Avatar" explodes onto screens in December.
(Source: CCTV.com)
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